Our story

A committed, independent French family brand, since 1950

It all started in 1950, when Paul Berthomé decided to partner with a pharmacist Claude Guillon, to create the very first cleansing milk specially designed for babies’ skin. On top of achieving a technical innovation, they also introduced a way to free up time for parents – which really meant women’s time, back then.

70 years and many million soft-skinned babies later, our ambition is still the same: to stand by parents and make their life easier thanks to our natural origin cosmetic brands.

Our story / banner video EN

Discover our different iconic Mustela products, passed on from generation to generation.

1
1957 - The first baby cleansing milk
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1957 - The first baby cleansing milk

2
1960- Mustela’s first sunscreen product range to protect babies’ delicate skin
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1960- Mustela’s first sunscreen product range to protect babies’ delicate skin

3
1979 - Launch of a Mustela product range for women
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1979 - Launch of a Mustela product range for women

4
1987 – Launch of the first 2 in 1 hair and body cleansing gel and the first Mustela diaper cream.
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1987 – Launch of the first 2 in 1 hair and body cleansing gel and the first Mustela diaper cream.

5
1990 – Launch of our first baby wipes
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1990 – Launch of our first baby wipes

6
1994 – Launch of Mustela’s “9 months” product range: a complete skincare product range to care for women’s changing skin throughout pregnancy.
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1994 – Launch of Mustela’s “9 months” product range: a complete skincare product range to care for women’s changing skin throughout pregnancy.

7
1999- Launch of PhysiObébé®
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1999- Launch of PhysiObébé®: the 1st no-rinse cleansing fluid - introducing a new cleansing routine (JPMA Innovation award/ USA).

8
1999 Launch of Stelatopia range, dedicated to atopic-prone skin
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1999 - Launch of Stelatopia range, dedicated to atopic-prone skin

Our production site, since 1957.

Our production site, since 1957.

Since 1957, 95% of our products are manufactured in our production site in Epernon, in Eur-et-Loire, France.

Since 1957, we make sure that we control our value chain from A to Z: from research to production and marketing. The aim of our strategy is to better control product safety and quality.

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An independent family business

Today, Mustela is still a family brand: it belongs to the family of Paul Berthomé, the founder of Laboratoires Expanscience. His son Jean-Paul is now at the head of the company.
 

Why stay independent?

This strategy is simply to make sure the company’s value chain is controlled from A to Z: from research to marketing – which obviously also includes product quality and safety control. Our independence also ensures that we always embrace a continuous improvement approach towards a neutral - and eventually positive - impact on our environment and the world. Our credo is quite simple: try to do better each day.

Learn more about Mustela

Our commitments

OUR COMMITMENTS

We have a responsibility to our children.

Inside our products

INSIDE OUR PRODUCTS

Only the best - that’s it!

Mustela Foundation

The Mustela Foundation

Since 1982, the Mustela Foundation has been committed to improving the quality of life of children and families around the world.